Montreal, October 1, 2001..... Canadian retailers who want to turn up the volume at their e-commerce sites while turning a profit can pull up a seat and meet Robert Cajolet (pronounced CASH olay), pictured at left.

Cajolet's

is in stocking more than 200,000 titles on his website and thus, creating Canada's largest virtual computer-books, games and software store. This having been handily accomplished, Cajolet remains an arch supporter of the "bricks and mortar" philosophy of retailing.

(Click thumbnails to download black and white repro images)

Fortified by firewalls, emboldened by his five well-situated storefronts and long-converted to the Ken Evoy MYSS-ology, Cajolet has overtaken the monster in the jungle of the on-line book wars. He attributes this category dominance to harvesting and paying homage to "ye legendary marketing principles."

This is a man who lives his 5 P's all right: the right product, at the right price, in the right place with the right promotion and above all, the right people. Moreover, this is a man who listens to his customer before he stocks. "There has been, over the past two years, an outcry from my advanced users market for books on Linux, hence, my willingness to sponsor the upcoming Alternative: Linux Conference from November 1-3, at the Bonaventure Hilton in Montreal. We currently stock over 180 Linux titles, and we expect that number to double every six months" Cajolet goes on.

And, even though camelot.ca is the URL of choice for software programmers, designers, and other information technology wizards in Quebec since 1994, both Camelot-Info and camelot.ca list book titles to match the quests of all computer users - from novice to expert. Cajolet, who is no apprentice to swordplay, duels it out this way. "Camelot is truly a 'dot ca', that is, a one-stop, Canadian on-line computer authority."

"Put yourself on the ergonomic swivel of the customer who shops from his electronic cottage (home office) or corporate cubicle" Cajolet spins. He is referring to his target market, mostly young professionals who need to keep up with fast paced changes in technology. "In this hyper competitive cyber environment, many in that particular market segment have their workload piled up so high they don't have time to find their shoes, let alone get them to a book store" is how he makes his point.

camelot.ca's response to Canada's time-squeezed digerati who are value-driven but have no time to shop? Deliver a title to a Canadian customer faster and cheaper than an American competitor can. That's because camelot.ca distributes from its very own warehouse, so there are no delays at customs or added duty charges. No hidden surprises. Thus, Camelot jousts with what other large American on-line booksellers cannot: free delivery to most areas in eastern and central Canada in 24 to 48 hours.

Presently, camelot.ca accounts for 5% of Camelot-Info's total sales, and Cajolet expects that figure to rise to 20% in the next few years. For happily ever-after, more computer users and professionals will learn about the benefits of turning up that most wanted volume by paying a cyber visit to this new, Canadian, on-line legend.
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• Backgrounder - Robert Cajolet
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More info:

Robert Cajolet
Tel: (514) 849-6206, ext 307
Fax: (514) 849-0764
Courriel : rcajolet@camelot.ca

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